Service packages
For SMEs, startups, teams and individuals
I am here to support you with your individual business challenges across research, strategy, design and training.
Any of the below can be tailored to your needs.
Research
Understand your customers and users to develop and improve your offering.
Discovery research
Good strategic processes start with a discovery phase. The discovery of valuable insights identifies the problems to solve and reveals interesting facts about your customers. I use a number of ‘discovery tools’ in the form of research methods such as interviews, co-discovery with customers and field-studies such as ethnographic research. The discovery research service includes a number of research types tailored to your needs.
Survey design
You want to know something about your customers, but you want to uncover more than just ‘yes’ and ‘no’ answers. Surveys can be very useful tools if they are appropriately designed and distributed. I will help you pick the right platforms, shape the right questions and distribute your survey with the highest likeliness of response.
Persona development
I will help you develop useful customer personas that are insightful, authentic and will become your company’s key tool for decision making.
Customer interviews
Talking to customers and knowing what type of questions to ask can be stressful. There are many pitfalls that may skew your interview outcomes, such as asking leading questions and applying unconscious biases when interacting with people.
I can help you script, plan and facilitate your customer interviews – or do the whole lot for you.
Do you have requirements that are not covered here?
I can tailor my offering to your requirements and needs. Get in touch
“Kat is as personable as she is adept at leading others through complex and challenging problems, and to help them arrive at quality outcomes.”
Strategic design
Helping you improve the existing and develop the future of your brand, product or service offering.
Value proposition design
Whether you have a value proposition in place but are unsure if it is still taking your business to the right direction, or you are at the very beginnings of trying to build the foundations. I have helped many clients design value propositions that launched products and services.
Vision, mission, purpose and values development
Become clear about the important aspects as you iterate or design your product offering or brand.
Discovery workshops
The discovery workshop occurs at the start of your product and service project journey and covers the important items that are key to discuss and understand as a team (e.g. your customer and the need the product will fulfil, key patterns of existing research, stakeholder expectations, alignment about the project direction, project vision etc.) .
Idea validation
I continuously encourage teams to generate ideas – quantity is king when brainstorming. However, the really good ideas are generated through a vigorous cycle of evaluation and iteration. This part of my service leverages my toolbox of idea qualification to help you divide the wheat from the chaff.
Do you have requirements that are not covered here?
I can tailor my offering to your requirements and needs. Get in touch
“Kat has the ability to design innovative solutions to brand, not just trend and works hard to ensure her initial concepts transition seamlessly into a robust and flexible responsive design language.”
Product design
Digital product design
I am an expert in customer-centric, accessible and adaptive user experience and user interface design. Depending on whether you need help designing a new product or improving an existing one, I can help with the following:
- UX evaluation
- Accessibility analysis
- Task & flow analyse
- Personas
- Information architecture
- User journeys
- Wireframing
- Design system design (e.g. playbook & UX pattern creation)
- UI design
- Prototyping
- Usability testing preparation and facilitation
- Agile UX conception
- etc.
Stand-alone web analysis and recommendations
You may already have a website in place but it is not working as effectively as originally planned. I can carry out a complete analysis combined with actionable recommendations on how to remedy your site’s most crucial pain-points.
- UX evaluation
- Accessibility analysis
- Task & flow analyse
- etc.
Design leadership
Does your design team need additional support and leadership? I am experienced at guiding and mentoring designers and project teams through ambiguous challenges.
Do you have requirements that are not covered here?
I can tailor my offering to your requirements and needs. Get in touch
Service design
Service blueprint design
A service blueprint is the tool for customer service excellence because it focusses on your customer’s experience and maps and analyses the front-stage and back-stage actions that deliver the desired outcomes. Please note that this offering always comes in combination with discovery research.
Service analysis and recommendation
You run your company, you have your service in place but your customers are complaining or business simply isn’t materialising. It can be hard to unpick all facets of your service. I can help you with an end-to-end analysis and provide actionable recommendations.
Do you have requirements that are not covered here?
I can tailor my offering to your requirements and needs. Get in touch
“Kat is particularly skilful at designing and facilitating Design Thinking workshops. She delivered several of these in our organisation, always with positive outcomes and fantastic feedback from participants.”
Training
Design thinking and lean startup training
I offer taster one-day workshops, 2-day workshops and live-project training support to help you build design thinking and lean startup capabilities in your organisation. Following the theory, your team will be able to experience and practice all elements of the approach. The live-project support offering enables you and your team to trial and practice the approach during ‘business as usual’ under my guidance.
Service design training
Most of my clients deliver some kind of service – whether B2B or B2C. Often, and unlike product, service often just happens and isn’t given much thought. Things don’t work but are worked around by customers and employees. My service design training enables your team to confidently and independently identify and ideate service opportunities for your company – from research through to service mapping, testing and implementation.
UX design training
Build UX design capabilities within your existing team. This training provides you with the key methods, tools and process to build well-designed digital products yourself.
Customer research training
Good qualitative and quantitative research should become a company’s habit. During my training, you and your team will learn the basics of qualitative and quantitative research while practicing and learning to integrate it within day to day work practices.
Do you have requirements that are not covered here?
I can tailor my offering to your requirements and needs. Get in touch